The increasingly digitized consumer marketplace has certainly had a significant impact on the world of real estate, and agents who are not taking full advantage of the digital strategies currently at their disposal are doing themselves and their clients a serious disservice. It’s no longer the case that buyers and sellers use digital technology as a complementary part of the real estate process, and David R. Gray Jr. would most likely be among the first to point out that buyers and sellers now utilize digital services throughout every aspect of the real estate transaction process.
For agents, this means that their use of technology must involve the most cutting-edge developments to ensure they keep pace with any new tools and strategies to help them generate continually exceptional outcomes for their clients. There are more technological resources available for use in real estate than ever before, and prospective clients will generally prefer to work with an agent who is able to make use of these resources in a manner that leads to a variety of benefits relating to the real estate transaction.
