In-house and outsourced graphic design specialists can help real estate agents and brokers produce visually appealing and professional marketing materials. Outsourcing real estate marketing materials also saves time and money. According to FitSmallBusiness, real estate agents need to consider the following factors when selecting real estate graphic design service:
• Price
• Features offered
• Turnaround time
• Review
• Customer service
The price of a design project is directly determined by the type of design project. The features to look for when selecting real estate graphic design services include print and digital design service as well as multi-faceted design services. The turnaround time is crucial when working under tight deadlines. Lastly, checking graphic design company reviews can help real estate agents or brokers choose a design dependable partner with an impeccable performance history.
Jeffrey English NJ has risen in the last decade to become a prominent figure in the graphic design field. His solutions cut across different specializations, from animation and motion graphics to cutting-edge web design materials. Using his branding skills, Jeff has helped many real estate outfits position their brand better. His clients include startup ventures and established real estate brands. Jeffrey English NJ works from his studio in New Jersey.
Top 5 graphic design tools for real estate agents
The real estate graphic designers normally use industry-specific design tools to create branding and marketing materials. Some of the software are available free while others are purchased. According to the Realtor Marketing Institute, here are the top 5 graphic design tools for realtors:
PicMonkey
This social media graphic and collage editor is purposed for editing images. The software is also embedded with features that allow users to change the effects and textures, and add overlays. Graphic designers and other users can subscribe to either the free or paid-up version of PicMonkey. The latter offers an expanded menu that includes premium add-ons and advanced touch-up tools.
Canva
Canva is a distinguished, presentation and social media graphic software loaded with an array of free, ready-to-use templates and graphic objects. The other capabilities include text editing, imagery uploads, and iconography. Pablo can be used to create a broad range of real estate branding and marketing materials, i.e. blog graphics, presentations and book covers.
Pixlr
Pixlr is a powerful, free photo editor that does much more than generate quality graphic content. The app eerily resembles Photoshop in terms of features and functions. Some of the key design features available include; layered capabilities, color augmentation effects and object transformation. Graphic designers have the option to download mobile and desktop versions.
Pictochart
Pictochart is a welcome tool for graphic designers who enjoy working with infographics. The tool can be used by both seasoned graphic designers and beginners. With a free account, users get access to tons of design templates, imagery tools and an expanded image upload space.
Pablo
This social media image maker and editor software hosts many interesting features. First, designers have access to many free images. Secondly, users can apply different graphic enrichments, from adding blog headlines and inspirations on images to altering logos, images, and text.
Leveraging graphic design tools to grow real estate business
As more real estate entities turn to online property listing to ward-off competition, the need to invest in cutting-edge graphic design solutions has become more pertinent. According to Canva, real estate professionals can create irresistible graphics using the following strategies:
Generating leads – piecing together a powerful lead generation strategy can help real estate agents increase the conversion rate, which often translates to more listings. The sales strategy can be enhanced by staging powerful graphic materials. The winning ideas include connecting your real estate designs with those of brokers and having correlating visuals. The semblance will make it easier for the target audience to recognize your works and build trust.
Engaging the audience – real estate agents need to design graphics that will engage the audience. This is especially true when posting information and images on social media and other platforms. To achieve the desired results, the message must be targeted
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Announcing online listings – the interest in web content is giving real estate agents the opportunity to announce online listings. Graphics can be used to post visually provocative listings to attract the attention of buyers and help agencies establish a solid brand reputation.
Establishing influence online – real estate agents can establish influence online by constantly sharing ideas and valuable insights. Some of the most pertinent topics include navigating the home buying process and teaching the audience how to attract real estate capital, and so on
