The real estate industry is a highly competitive one, but very rewarding. The number of commissions you can get from selling a property or even the empire you can build from managing people’s properties can be very rewarding. However, the real estate industry always requires you to do one thing, and that is to keep on networking.
Why does the real estate industry always require its workers and entrepreneurs to keep on networking? According to expert and freelance architect Brian Setencich, here are the following reasons:
- Networking allows you to find clients. You can never fully trust a professional whom you haven’t heard of. If an architect’s name is always floating around a network, chances are, he or she is a trusted professional. More than likely, that certain architect already had a roster of successful clients.
- Networking opens up opportunities for other ventures – perhaps you’ve been staying in a real estate specialization, and would like to explore on more. Networking provides you with people to meet that could explain more about the new real estate venture that you want to pursue.
- Networking helps your business to be recognized. If you are an architect who’s setting out to be self-employed, it is always important to be recognized as a brand. Networking can help build your company’s reputation, and establish your brand among others. This helps you gain an edge over your competitors.
What are some ways that architects can network in the real estate industry? Brian Setencich explains the ways for professionals to network with ease successfully.
4 Ways An Architect Can Network In The Real Estate Industry
Attend real estate conventions
First and foremost, you need to find professionals within the industry that you can network with. If you are still a budding architect with no large contacts, you can start going to conventions, seminars, and other similar events.
Some of the best real estate conventions include National Association of Realtors Conference and Expo which is hosted by Realtor, Single Family Rental Investment Forum, and Council of Residential Specialists Sell-a-bration. You can find websites that show schedules of these conventions and more. What you need to be doing in these events is getting valuable information, and going around to get to know others whom you can partner with.
Always have your business cards ready
The next way for effective networking is always to have your business cards ready. In a day, you may come across several personalities that you could network and help each other mutually.
Perhaps you can meet a potential client coincidentally even at a random pass by the grocery, or even at a cafe. You can find like-minded professionals who may need your services even in the most random places. It is helpful always to have your business cards ready, so you can spread the word about your business, especially within your community.
Use social media
The next, and probably the easiest and effective ways are through social media networking. Based on Brian Setencich and his experience throughout his online marketing tactics, he proved that LinkedIn and Twitter are the best ways to network with others in the real estate industry.
It is important to set up your profile professionally. There should be complete details about your business, and possibly a link to your website if there’s any. Every day, there are thousands of professionals looking at their LinkedIn and Twitter accounts. You can send them a message, or respond to the content of their posting to get the networking strategy started.
Leverage the power of word-of-mouth
Word of mouth is also a powerful tool to build your networks in the real estate industry. If you already encountered a successful client, it can be helpful to start networking by asking for recommendations. You can also ask other real estate agents to pass on knowledge about your services as an architect.
As you build your brand and establish your practice through networking, the effort becomes easier. Networking may seem tedious, but the small decisions you take can help you eventually rise to success.
